Scissor Sisters

A genre and gender defying musical group, the Scissor Sisters launched a new tour after a long hiatus. A conversational response to the Bee Gees 1976 hit, You Should Be Dancing, the Scissor Sisters kept the same up-beat tune to cover the dispiriting lyrics in I Don’t Feel Like Dancin’. The illusory feelings continues throughout the album and tour campaign.

Brand Identity to Challenge Conventional Norms

Album Artwork & Visual Consistency

Tour Campaign & Audience Engagement

Merchandise & Apparel Design

Web Presence & Digital Experience